ZIWI USA, Inc.
10985 Cody Street Suite 110
Overland Park, KS 66210
2 November 2022
“The Power 50 list identifies the people influencing the pet care community in positive way, whether they be company leaders, heads of organizations or officials whose decisions affect the pet care community and the animals we serve. Pet Age examined the state of the pet market with input from industry experts and observers to derive the 50 executives, directors and authorities who are demonstrating the sort of forward thinking and professionalism that are needed from today’s leaders. The list is a snapshot of people who are vitally important to the pet care industry. Pet Age congratulates this year’s Power 50 honorees and thanks them for the contributions that they’re making to the pet care community, using their dogged drive and steadfast leadership to foster growth in the pet care industry.” (Staff, 2022)
With increasing challenges over the past few years including the pandemic and its ripples with supply chain, logistics, financial, and staffing challenges spread across the industry, Mary Helen was able to grow the North American business and ensure security for ZIWI’s place in the market. With 25 years of experience in the pet food industry, Mary Helen Horn, President and Executive Director of ZIWI USA., has made contributions to help shape the category of premium and alternative-to-raw nutrition.
Her first official role in premium pet food started in 2003 as a territory manager for Instinct, known then as Nature’s Variety. Over the next 20 years, she worked steadfastly to bring brand awareness and consumer trial for raw and alternative to raw foods and helped forge innovation frontiers in raw, freeze-dried, grain-free, and kibble.
She joined ZIWI in 2015, when the brand brought a new category of feeding called air-dried to the market. Horn used her experience and in-depth knowledge of the pet industry to turn ZIWI into a leader in the North American market. Her performance-driven cultural has been built from broad experience in sales strategies, customer acquisition, distribution management, e-commerce and brick-and-mortar sales, market entry, client management and P&L responsibilities have lent to ZIWI tripling its growth over the past five years.
Horn has built an office where she encourages her team to bring their best to the table every day and promotes a culture that enables them to do so. When you ask her employees what they value about her leadership, they’ll tell you that she is inspiring, dedicated, accommodating, and passionate about her work, and her people. ZIWI is proud to have her as a leading force and is overjoyed for her hard work to be recognized. We are thrilled to celebrate her anointment to this prestigious list – it is well deserved!
Staff, P. A. (2022, November 1). Best of the best: Pet age introduces 2022 power 50 list. Pet Age. Retrieved November 2, 2022, from https://www.petage.com/best-of-the-best-pet-age-introduces-2022-power-50-list/?utm_term=Get+the+Scoop&utm_campaign=The+Power+50+List%3B+Senior+Pet+Care%3B+Cell-Based+Meat+For+Dogs&utm_content=Editorial&utm_source=Act-On%2BSoftware&utm_medium=PETAGE&email=jessica.krueger%40ziwipets.com
About ZIWI
ZIWI, the global leader and innovator in air-dried pet nutrition, was founded with a vision to bring joy and peace of mind to pets and their guardians. Their award-winning high meat recipes are proudly handcrafted in New Zealand in their own kitchens by a bunch of passionate Kiwis (New Zealanders). Inspired by the nutrition of raw diets, while offering the convenience and safety of dry foods, ZIWI Peak air-dried is simple and all-natural, with no artificial preservatives, additives, growth promotants, or antibiotics. Usable as a treat, topper, or complete & balanced meal, ZIWI’s palatability and naturally sourced health benefits help keep your pet happy and healthy.
ziwipets.com | Peak Nutrition without Compromise